About e& life

e& life brings the next-generation digital world to consumers’ fingertips through leading Fintech, entertainment and everything app services.

Building scale for greater reach and impact

e& life delivered significant growth and captured market share in 2023, becoming the home of several leading consumer digital businesses across multiple verticals. The acquisition of the Careem Everything App, combined with the growing strength of evision-STARZPLAY, and the outstanding success of the e& money financial app, powered e& life to even greater heights, posting strong revenue and customers growth in a year of outstanding progress and achievements.

Delivering on our vision

01

e& money to be the leading Fintech player in the region

02

evision to be a leading regional entertainment provider covering video, music and more

03

Careem to become MENAP’s leading everything app, and continue to drive synergy implementation with e&

04

Vertical acceleration through venture building, acquisition,and partnerships

Accelerating strategic progress and performance in 2023

Digital Entertainment: at the cutting edge of innovation

Launched in November, StarzON is e& life’s new FAST and AVOD-based streaming service. Powered by AI-driven ad technology, it provides smart targeting of users based on their preferences, behaviour and geolocation.

StarzON offers a mix of regional and global content tailored to the needs of its audience in multiple languages, combining FAST linear channels and a library of on- demand content for viewers across the MENA region.

Launched in a record-breaking time of only three months, compared to industry averages of 12-18 months, has been designed as an AVOD/SVOD single app with STARZPLAY, providing ~50 FAST and Linear channels (over 6,000 hours of content) in Phase 1, with an emphasis on region-wide, mass market TV and movies in popular genres.

This new platform is available to all users based in the MENA region, allowing them to access FAST channels on their Android and iOS devices, driving growth in subscribers and revenue for the platform.

Launched StarzON, a revolutionary ad-supported app in record time (1)

50+ channels and 6,000 hours of on-demand content, all available for free in phase 1

Integrated under 1 single app with STARZPLAY

Fintech e& money became UAE’s #1 Fintech App in 2023

All these initiatives resulted in expanding e&money MAU base by 10x and Remittance Transaction by 6x in 2023.

Remittance Transactions

4x
Revenues
350k
Cards issued
since launch

Careem Everything App becomes part of e& life

Another significant addition to the e& life ecosystem in 2023 was Careem Technologies Everything App. Consolidated in 2023, the Dubai-based Everything App, provides food delivery, package delivery services, grocery delivery, and Careem Pay, a digital wallet that allows users to pay for services within the app, send money to friends and family, and make purchases.