Overall Revenue Growth: 6.1%

EBITDA Growth: 4.4%

Mobile Postpaid Subscribers Growth: 8.5%

Mobile Subscribers: 12.6 million

Smartphone Penetration: 89.8%

About e& UAE

e& UAE provides comprehensive telecommunication solutions for consumers and businesses, relying on one of the best and most advanced telecommunication networks globally and continuously explores new possibilities to enhance the delivery of our portfolio of digital services across target segments.

Innovating for growth and expanding possibilities

In 2023, e& UAE reinforced its market-leading position, while driving product and operational innovation and digitisation to accelerate towards its 2030 Vision. Through effective execution, we delivered an outstanding financial performance for the year to achieve new benchmarks for technology leadership and commercial performance.

With the launch of the world’s first autonomous telecommunications store along with a range of other AI applications to enhance business efficiency and elevate customer experience, e& UAE continued to set new standards in e&’s home market while raising the bar for technology in action globally.

For businesses, e& UAE is a trusted partner and acts as an advisor by providing advanced next-generation ICT services on top of core connectivity, such as private networks, industry ICT solutions, managed services and AI-enabled smart solutions.

For consumers, our primary objective is to win customers’ hearts and minds in the digital age, by expanding our portfolio of digital services and offering unique and superior customer experiences. In turn, this will allow us to enrich and cater for consumers’ new lifestyles and emerging demands, such as gaming, lifestyle services, health and insurance.For consumers, our primary objective is to win customers’ hearts and minds in the digital age, by expanding our portfolio of digital services and offering unique and superior customer experiences. In turn, this will allow us to enrich and cater for consumers’ new lifestyles and emerging demands, such as gaming, lifestyle services, health and insurance.

e& UAE also provides leading carrier and wholesale services, providing voice, messaging, roaming, connectivity and satellite services along with inter-operator international and domestic services. Our carrier and wholesale services ensure the efficient flow of data traffic through our global backbone network of sub-sea and terrestrial cable systems.

e& UAE 2030 strategy: Grow-Scale-Excel-Transform

Our Vision: To be the customer champion in a hyper-connected digital world.

Our 2030 Strategic Goals

Grow core revenue

To be the best CX provider in the UAE

Increase digital revenue contribution

Best tech employer of choice in the Middle East

Generate higher cumulative free cash flow

Grow: share of wallet in core and beyond
e& UAE will enhance its role in consumers’ lives by capturing a greater “share of moments” and positioning e& UAE as a provider of digital experiences. Whereas, for the business segment, e& UAE is aspiring to become the prime telecommunication orchestrator in the UAE thus powering the fourth Industrial Revolution. e& UAE will continue to add value to its core by blending with a growing portfolio of digital solutions for consumer and business segments along with accelerating migration to B2B next-generation services. This will be supported by network and technology leadership, thus driving value capture of the addressable wallet share across all segments.
Scale: new growth engines
e& UAE is aiming to become an incubator of digital services to maximise value via a process in which it will “experiment – grow – nurture – scale up” digital engines. This will be delivered via the adoption of best-fit operating models to maximise synergies with the core business. To this end, e& UAE will pursue digital services that are complementary to the telco core via a partnership-centric approach to further premiumise the telco core and scale new growth engines. e& UAE has defined a clear path for growing such priority digital services that combines the optimum mix of organic and selected opportunistic inorganic moves.
Excel: in world-class CX delivery
e& UAE recognises customer experience as being a differentiator to retain and create value for its customers. As such, e& UAE has enhanced its strategic focus on customer experience delivery and is transforming all aspects of its experience offerings, including journeys, insights generation, governance, processes and culture. e& UAE is committed to enhancing the digitisation and personalisation of experiences through the implementation of AI.
Transform: into an AI and data driven organisation
e& UAE will continue simplifying and automating business processes to drive efficiency and agility along with acquiring/ reskilling required talent in line with future ambitions. e& UAE will also enhance its AI-driven analytics capabilities to further support informed decision-making across all areas and to progress on its internal and external data monetisation journey.