Our e& 2030 strategy is designed to transition e& from topline stability to sustained growth. Also, our strategy is aspired to change the business composition from being UAE telco centric to a more balanced geographic profile with higher revenue contribution outside the UAE and from the non-telco verticals. Most of the revenue growth will come from investments and the successful integration of non- UAE telcos, with a focus on mature, stable markets and OpCos with strong capabilities and size, with upside potential from scaled synergies. e& will also explore opportunities to increase its presence in existing markets. For example, through increasing ownership, acquiring additional telcos and leveraging the digital verticals in these markets. At the same time, e& will continue to explore new delayering opportunities including infrastructure and will continue exploring opportunities in future technologies. e& will continue utilising the power of Data and AI to digitise, automate and transform all its operations to improve agility, productivity, and customer experience.

ESG is a top priority and e& is committed to an environmentally sustainable future as well as fostering an engaged, diverse and inclusive workplace. Therefore, as part of our e& 2030 strategy, we declared our commitment to achieving net zero in the UAE for scope 1 and 2 emissions by 2030 through a mixed approach of abatement initiatives and carbon offsetting. In 2023, e& became the ‘Principal Technology Partner’ at the 28th Conference of the Parties to the UNFCCC (COP28) held in the United Arab Emirates.