Annual Report 2022

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e& life

life

e& life reinforced its position as the leading platform for entertainment and digital financial services in the UAE, investing and innovating to diversify and grow its offerings in order to bring enhanced services and convenience to millions of customers each day.

About e& life

e& life is the business pillar of e& that brings the next-generation digital world to the consumer’s fingertips, utilising the latest technologies, smart platforms and apps in fintech, entertainment, retail and mobility services. As a leading consumer ecosystem player, it boasts of superlative next-gen technology and service offerings that drive a seamless and ‘larger-than-life’ customer experience.

e& life aims to target specific consumer segments and advance new business growth opportunities, amplifying innovative consumer digital offerings across the board. One of e& life’s companies, Evision, is the largest and most trusted content aggregator in the MENAP region and the media and entertainment division of e&. e& life is also a strong fintech player in the region, focused on breaking down barriers customer’s face when accessing mobile financial services, including through its fintech arm, e& money, a financial super app offering safe, convenient and quick payment solutions.

e& life

Create a leading consumer ecosystem player, starting with fintech and entertainment

evision

Evision, the exclusive media and entertainment division of e& life, reinforced its position as the largest and most trusted content aggregator in the MENAP region this year, through the landmark acquisition of STARZPLAY and the launch of a wide range of other services and content designed to deliver growth for the business and engage and delight consumers across its footprint. In full alignment with the e& Group strategy, evision aims to become a leading regional champion for all media and entertainment, including video, audio and gaming, directly supporting the strategic objective of e& life to be the leading consumer ecosystem player in the region.
STARZPLAY acquisition

Through an Evision-led consortium with ADQ, Evision completed the acquisition of a 57% majority stake in STARZPLAY Arabia, the leading SVOD and streaming service provider in the MENA region. The consortium joined existing shareholders STARZ/Lionsgate, State Street Global Advisors and SEQ Capital Partner.

Expanding Evision’s services and footprint

Evision launched a variety of new business initiatives in 2022, demonstrating transformation, innovation and agility, while contributing to diversification and growth.

Evision in 2023

Looking toward the future, Evision will build on the outstanding progress of 2022 to implement its strategic roadmap. It aims to expand across several verticals across the media and entertainment business, whilst focusing on building fast growing and high potential adjacencies that attract and engage consumers while creating value for the business and the entire e& group.

e& money

e& life’s fintech vertical, e& money, aims to revolutionise the customer experience through its innovative financial super app marketplace, which has achieved exceptional progress and advances in the development and provision of digital financial solutions for all customer segments during 2022. e& money is a financial super app that addresses a variety of financial needs of customers, giving them access to financial services such as merchant payments, money remittances, bill payments, and gifting options. It is designed to serve banked, unbanked and under-banked customers in the UAE by opening more doors to digital financial systems and services.
A new identity for greater impact

In July 2022, eWallet, the first digital payment service regulated and licensed by the Central Bank of the UAE, was rebranded as e& money. The fintech’s value proposition had also been reshaped, in line with its ambitious goals to become the leading fintech player in the region.

Further growth and disruption in 2023

As we look towards the future, e& money aims to increase customer engagement through a range of exciting new features, such as a companion card, lending and investments in 2023. Following the industry shift, e& money will leverage e&’s strength and launch many more products and services to cater to diverse segments of customers, supporting its vision to become the UAE’s leading digital wallet with the most advanced financial super app in the market for consumers and merchants.