international
About e& international
e& international drives the Group’s portfolio of international telecommunication and digital assets outside the UAE. With operations spanning 15 countries across three geographic regions (Middle East, Africa, and Asia), our customer base exceeds 148 million customers and generates revenue of AED 20.4 billion, representing 39% of the Group’s consolidated revenue and EBITDA of AED 9.7 billion – 37% of the Group’s consolidated EBITDA – at an EBITDA margin of 48%.
With a robust and well-established governance process, we actively and continuously engage with our operating companies to drive customer experience leadership across the footprint, built on competitive propositions and a resilient, technologically relevant and efficient infrastructure, while simultaneously driving scale and scope synergies across the Group.
Our strategy to LEAD the way across our international footprint
As we look to the future, e& international’s vision and strategic priorities revolve around our ambition to become the “centre of digital life for customers across the world”. We seek to both maximise value creation from our current portfolio and strategically expand our international footprint. Four key pillars form the foundation of our ‘LEAD’ strategy:
e& international
Expand internationally to achieve scale synergies, reduce home market dependency and diversify footprint risk
Lead in Organic Growth
e& international’s strategy is to implement a broad range of levers to improve value creation of our core telecommunication business and grow revenue market share across the footprint. This will be delivered by focusing on customer experience leadership through our superior network and product offering, implementing innovative commercial propositions that are tailored for the needs of a richly segmented customer base, and continuing to roll out our best-in-class CVM powered by advanced analytics capabilities.
Expand Internationally
e& international’s organic growth plans are supported by a strong international expansion strategy. We continue to proactively scan the market for inorganic opportunities and seek to acquire control of wellpositioned operators that will support our growth plans.
Accelerate Digital Services
In addition to our planned expansion within the telecommunication sector, our strategy at e& international is heavily focused on driving growth of the wider digital ecosystem and becoming an integral part of every aspect of our customers’ digital lives.
Drive Scale Synergies
e& international will continue to generate and grow synergies by extending support to our operating companies across the footprint. Synergies are delivered through a combination of sharing knowledge, best practices and capabilities between our markets, and leveraging e&’s Group procurement and wholesale functions to drive sizeable scale-based synergies and cost savings.
etisalat by e& Egypt
Amidst the major economic turmoil witnessed by the country in 2022, our operating company in Egypt has been able to successfully conduct a major rebranding exercise to become etisalat by e& Egypt, marking the first step in an exciting new journey to transform into the country’s leading technology company. Having delivered impressive top-line growth this year, the Company has now set its sights on continuing to grow its share of the telecommunication market, while also implementing a major digital expansion, with a strong focus on entertainment and financial inclusion.
Pakistan Telecommunication Company Limited Group (PTCL Group)
In the face of an adverse macroeconomic situation, our subsidiary in Pakistan was not only able to successfully monetise its network investments in both fixed and mobile, and improve its market positioning, but also achieved the fastest revenue growth rate in 9 years.
Capitalising on its network expansion, Ufone positioned itself as a superior quality telecommunication brand and was lauded for its network strength.
Etihad Etisalat Company (Mobily)
With travel restrictions being lifted and religious tourism such as Hajj and Umrah opening up again, these changes provided a welcome boost to the country’s economy. In 2022, Mobily continued to execute its vision of being a digital leader in Saudi Arabia. Key strategic initiatives included building a differentiated portfolio of innovative products and services, launching new revenue streams across key digital and ICT, implementing an agile, partnership-ready operating model, and optimising costs.
Maroc Telecom Group
2022 was a challenging year for Morocco as the economy witnessed a slowdown fueled by drought conditions cited as the most severe the country has seen in the last three decades. In the midst of these challenging conditions, Maroc Telecom Group showcased strong financial performance in 2022, fueled by continued investment to extend and strengthen the network and offer the latest technologies.
Etisalat Afghanistan
Afghanistan remains a challenging market on the social and political front, combined with volatile economic conditions and fluctuating currency movements. However, Etisalat Afghanistan has nonetheless succeeded in performing exceptionally well in the market, with strong subscriber acquisition, top-line growth and profitability improvements, while also maintaining strong customer experience.