About etisalat by e&
etisalat by e& continued to maintain its outright market and value share leadership in both mobile and fixed services, by providing comprehensive telecom solutions for Consumers and Businesses, relying on one of the best and most advanced telecom networks globally. Further, etisalat by e& continuously explores new possibilities to enhance the delivery of a portfolio of digital services across target segments.
For Businesses, etisalat by e& is a trusted partner and acts as an advisor by providing advanced nextgeneration ICT services on top of core connectivity, such as private networks, industry ICT solutions, managed services, and AI-enabled Smart Solutions.
For Consumers, our primary objective is to win customers’ hearts and minds in the digital age, by expanding our portfolio of digital services and offering unique and superior customer experiences. In turn, this will allow us to enrich and cater for consumers’ new lifestyles and emerging demands, such as gaming, lifestyle services, health and insurance.
etisalat by e& also provides leading Carrier and Wholesale services, providing voice, messaging, roaming, connectivity and satellite services along with inter-operator international and domestic services. Our Carrier & Wholesale services ensure the efficient flow of data traffic through our global backbone network of sub-sea and terrestrial cable systems.
A bold vision for the future
In line with e&’s vision, etisalat by e& will continue playing a pivotal role in creating more value for the Group, its shareholders and its customers. etisalat by e& will maximise revenue growth via diversification, deliver profitability by enhancing efficiency through AI, and support synergy maximisation across the Group. Technology evolution, cloudification and changing customer behaviours have created a renaissance in connectivity thus providing new growth opportunities for the telecom sector. Telcos can leverage these opportunities by introducing innovative products and business models, harnessing technology transformation, enhancing customer experience and driving digitisation across their operating models.
etisalat by e& is strongly positioned to fully capitalise on upcoming growth opportunities with its solid customer base, strong leadership position across all sectors, technology superiority, wide-ranging product portfolio, digital incubating capabilities and talented team.
Building on its competitive advantages, etisalat by e& has defined its 2030 strategy with an aspirational vision, specific goals and clear strategic pathways, which will enable etisalat by e& to capitalise on all opportunities and continue to maintain its leadership position across all areas.
etisalat by e&
Continue leadership position in core and enhance digital customer experience and operational agility
- To be the customer champion in a hyper-connected digital world
- Utilise technology, analytics and innovation to foster ideas and deliver suitable and amazing experiences and services to all our customers
- Grow Core Revenue
- Increase Digital Revenue Contribution
- Create Additional Value for Carved out Entities
- To be the Best CX Provider in UAE
- Best Tech Employer of Choice in Middle East
- Generate Higher Cumulative FCF
- Grow Share of Wallet in Core & Beyond
- Scale and Monetise New Growth Engines
- Excel in World-Class CX Delivery
- Transform into an AI and Data Driven Organisation
Grow
Share of Wallet in Core & Beyond
etisalat by e& will enhance its role in consumers’ lives by capturing a greater “share of moments” and positioning etisalat by e& as a provider of digital experiences. Whereas, for the business segment, etisalat by e& is aspiring to become the prime Telecom Orchestrator in the UAE thus powering the 4th Industrial Revolution. etisalat by e& will continue to add value to its core by blending with a growing portfolio of digital solutions for consumer and business segments along with accelerating migration to B2B Next-Generation services. This will be supported by network and technology leadership, thus driving value capture of the addressable wallet share across all segments.
Scale and Monetise
New Growth Engines
etisalat by e& is aiming to become an incubator of digital services to maximise value via a process in which it will ‘experiment – grow – nurture – carve-out – monetise’ digital engines. This will be delivered via the adoption of innovative operating models to drive valuation upsides for shareholders whilst maximising synergies with the core business. etisalat by e& has defined a clear path for growing digital services that combines the optimum mix of organic and systematic inorganic moves.
Excel
in World Class Customer Experience Delivery
etisalat by e& recognises Customer Experience as being a differentiator to retain and create value for its customers. As such, etisalat by e& has enhanced its strategic focus on Customer Experience delivery and is transforming all aspects of its Experience offerings, including journeys, insights generation, governance, processes and culture. etisalat by e& is committed to enhancing the digitisation and personalisation of experiences through the implementation of AI.
Transform
into an AI & Data-Driven Organisation
etisalat by e& will continue simplifying and automating business processes to drive efficiency and agility along with acquiring/ reskilling required talent in line with future ambitions. etisalat by e& will also enhance its AIdriven analytics capabilities to further support informed decision-making across all areas and to progress on its internal and external data monetisation journey.
Continued growth and strategic progress in 2023
In 2023, we will build on the results and achievements of 2022, with a focus on expanding our portfolio of digital and adjacent services and thus growing digital revenues. Moreover, we have ambitious plans for Similes based on further growth and consolidation into a Super- App.
We will deploy a unified platform for mobile services for Business customers and deploy private networks, and accelerate 5G rollout, while also establishing a 5G centre of excellence to support customers to create new offerings and derive increased value from 5G
We also plan to consolidate the wholesale business of operating companies, with a focus on the messaging domain, as well as grow our data business by attracting more customers to the SmartHub eco-system and launching Fibre-to-the-Room (FTTR).